Design system

Foundations

Typography, colour, spacing, and the primitive tokens that govern the visual language of every page.

Typography

Two families anchor the brand: Outfit for headings and accented UI, Noto Sans for body and long-form prose. A 12-step modular scale keeps every page in the same rhythm. All values are exposed as CSS custom properties in variables.css and consumed via tokens, never raw values.

Font families

Both are variable fonts loaded once at the top of the document, with metric-adjusted fallbacks (Outfit Fallback, Noto Sans Fallback) to avoid layout shift.

Outfit

Display + UI

Aa Bb Cc 0 1 2 3

  • 400Regular — the quiet default
  • 500Medium — for accents and gradients
  • 600Semibold — eyebrows, card titles
  • 700Bold — section headlines
  • 800Extrabold — hero displays

Noto Sans

Body + prose

Aa Bb Cc 0 1 2 3

  • 400Regular — default body text
  • 500Medium — form labels, light emphasis
  • 600Semibold — buttons, link emphasis
  • 700Bold — in-prose strong emphasis
  • 400iItalic — in-prose quotes (e.g. founder quote)

Type scale

Twelve steps from --font-size-xs at 0.75 rem to --font-size-8xl at 5.5 rem. Heading recipes pick from this scale, sometimes wrapped in clamp() for fluid behaviour at hero scale.

--font-size-xs 0.75 rem Neuwo
--font-size-sm 0.875 rem Neuwo
--font-size-base1 rem Neuwo
--font-size-lg 1.125 rem Neuwo
--font-size-xl 1.25 rem Neuwo
--font-size-2xl 1.5 rem Neuwo
--font-size-3xl 1.875 rem Neuwo
--font-size-4xl 2.25 rem Neuwo
--font-size-5xl 3 rem Neuwo
--font-size-6xl 3.75 rem Neuwo
--font-size-7xl 4.5 rem Neuwo
--font-size-8xl 5.5 rem Neuwo

Headings

Display, section, subsection, and footer roles, ordered from biggest to smallest. Most live in Outfit; the footer heading is the only one in Noto Sans because it labels a column rather than introducing a section. Highlight sits in this group too — a gradient text fill applied to a span or em inside a heading.

Display

Outfit / 800 / 5xl – 8xl / 1.05 – 1.1 / -0.03em to -0.04em

Contextual AI for the open web

Page-level hero titles. Used by .hero__title, .about-hero__headline, .contact-hero__title, .api-demo-hero__title, .solution-hero__headline.

Highlight — primary accent

var(--gradient-accent) / static

Made for the open web

The shared static accent applied via the --gradient-accent token. Used on every page-level hero/CTA accent that doesn't shimmer: .hero__title-accent, .final-cta__title-accent, .contact-hero__accent, .api-demo-hero__accent.

Highlight — animated shimmer

var(--gradient-accent-shimmer) + 4s shimmer loop

Audiences that match the moment

A horizontal shimmer that loops every four seconds, drawing the eye across the headline. Reserved for product-page heroes. Pair the --gradient-accent-shimmer token with background-size: 200% 100% and animation: shimmer 4s ease-in-out infinite. Used by .solution-hero__headline em across all solution pages and .about-hero__headline em. Respects prefers-reduced-motion.

Muted uppercase title

Noto Sans / 400 / 2xl – 3xl / 0.1em / uppercase / muted

Trusted by industry leaders

A quiet, wide-tracked, all-caps title that introduces a band of supporting content without competing with the surrounding section headlines. Used by .partners__title above the partner logo carousel.

Subsection title

Outfit / 600 – 700 / xl – 2xl / 1.3

Monetisation platform

Card titles, feature headers, form headings. Examples: .cta-banner__headline, .api-demo__section-title, .contact-team__heading.

Highlight — Lumi accent

linear-gradient(135deg, var(--color-green) → var(--color-green-dark))

Made for the open web

A green-only diagonal accent unique to the Lumi block on the landing page. Used by .lumi__title-accent. Not yet promoted to a token — the only consumer is Lumi.

Footer heading

Noto Sans / 600 / sm / 0.08em / uppercase

Column headings inside the site footer. The smallest member of the heading family and the only one in Noto Sans — it labels a column of links rather than introducing section content. Used by .site-footer__heading.

Body

Four roles of paragraph text: large for hero subtitles and intros, base for default paragraphs, a dedicated article body for long-form blog content, and meta for dates and captions. All Noto Sans, regular weight. Both size and line-height vary deliberately by context so each block reads at the right pace.

Body large

Noto Sans / 400 / lg (xl on landing ≥48rem) / 1.6 – 1.75

Neuwo classifies open-web content in milliseconds, surfacing audiences that match the moment a reader is in.

Hero subtitles and intro paragraphs. Default size is lg (1.125 rem). Two responsive overrides apply: the landing .hero__subtitle bumps to xl (1.25 rem) at ≥48 rem, while .solution-hero__sub and .api-demo-hero__subtitle drop to base (1 rem) below 48 rem. Line-height also loosens with context: 1.6 on .hero__subtitle, 1.65 on the solution / API-demo subs, 1.7 on .contact-hero__subtitle and .team-block__desc, up to 1.75 on the about-page .story__prose p.

Body

Noto Sans / 400 / base / 1.6 – 1.7

The default paragraph style. Comfortable line-height for short to medium blocks of running text, with strong emphasis rendered at semibold weight against the heading colour.

The base body rule and blog index excerpts (.post-list p) sit at 1.6. Mid-length component prose loosens to 1.65 on .api-demo-info__intro or 1.7 on .lumi__text and .founder__bio p. Long-form blog post content has its own role (see below).

Article body

Noto Sans / 400 / base / 1.8

Long-form prose loosens to a generous 1.8 line-height so paragraphs stay readable as the reader scrolls. The same leading applies to bulleted and numbered lists inside an article so the rhythm doesn't break across formatting boundaries.

Blog post content paragraphs and lists. Used by .blog-post__content p, .blog-post__content ul, and .blog-post__content ol. Distinct from regular Body because the line-height is materially looser — tuned for sustained reading at scroll, not for short paragraphs inside a marketing section.

Meta / small

Noto Sans / 400 / sm / 1.6 / muted

Updated 28 April 2026 · 4 minute read

Dates, captions, and secondary metadata. Inherits the body line-height of 1.6 (or sets it explicitly, as on .timeline__desc). Used by .post-list time, .blog-post__date, .timeline__desc, .team-card__role.

Labels

Two compact label roles — the kicker that sits beside headings (Outfit, uppercase) and the form label beside inputs (Noto Sans, sentence case).

Eyebrow / Kicker

.eyebrow · Outfit / 600 / xs / 0.08em / uppercase

A small uppercase label that sits above a headline or at the top of a section card. Add the .eyebrow utility class to opt in, or use one of the existing component classes (.section-kicker, .story__kicker, .solution-hero__kicker, .solutions__eyebrow, .lumi__eyebrow, .use-cases__does-kicker). Only the colour varies per context — muted by default, blue or green where the section calls for emphasis. The recipe lives in src/css/global/eyebrow.css. Note: tags, badges, footer headings, and similar small-uppercase elements share the same visual recipe via the same global rule, but they're distinct roles and will be documented separately.

Form label

Noto Sans / 500 / sm

Work email

Field labels in contact and demo forms. Used by .contact-form__label, .api-demo__field-label.

Colour

Two brand hues — blue and green — sit on a deep navy ground. Everything else is a neutral ramp, a small set of semantic surfaces, and translucent glass tokens that keep panels feeling lit from behind. The site is dark-mode only, so the grey scale climbs lighter as the number rises. All values are authored in OKLCH for predictable lightness across hues; consume them through tokens, never as raw values.

Brand

Blue carries primary action and trust; green signals momentum and the Lumi product line. Each has lighter and darker companions for hover, depth, and emphasis.

--color-blue
oklch(66.623% 0.1177 217.10)
#0aa5c3
--color-blue-light
oklch(77.31% 0.13351 211.702)
#0bcbe6
--color-blue-dark
oklch(58.216% 0.1005 212.646)
--color-green
oklch(77.183% 0.1766 131.692)
#8acb46
--color-green-dark
oklch(64.020% 0.1502 131.396)

Neutral ramp

Eleven steps from --color-grey-50 (almost-black panels) up to --color-grey-900 and --color-white (off-white text). The numbers reflect lightness, so in the dark theme high numbers are bright and low numbers are deep — the opposite of a Tailwind-style ramp.

--color-grey-50
oklch(20.768% 0.0398 265.755)

Deepest panel surface. Backs floating cards and the glass tokens.

--color-grey-100
oklch(23.157% 0.0398 262.510)

Inline code chips, recipe pills, subtle inset surfaces.

--color-grey-200
oklch(27.950% 0.0368 260.031)

Mixed into the accent gradient stops to soften pure brand hues. Borders on dense panels.

--color-grey-300
oklch(37.170% 0.0392 257.287)

Mid-dark separators and the resting border on most cards.

--color-grey-400
oklch(71.067% 0.0351 256.788)

The same value powering --color-text-muted; secondary copy and disabled states.

--color-grey-500
oklch(55.439% 0.0407 257.417)

Anomaly in the ramp — darker than 400. Reserved for low-emphasis decorative shapes.

--color-grey-600
oklch(86.898% 0.0198 252.894)

Default body text colour (--color-text aliases this).

--color-grey-700
oklch(92.876% 0.0126 255.508)

Bright neutral for emphasis paragraphs and table values.

--color-grey-800
oklch(96.826% 0.0069 247.896)

Same lightness as --color-white; used where heading-level text appears in body context.

--color-grey-900
oklch(98.415% 0.0034 247.858)

The brightest neutral. Reserved for hero metrics and high-contrast accents.

--color-white
oklch(96.826% 0.0069 247.896)

Heading colour and footer column titles. Slightly off-true-white to avoid clinical contrast.

Surfaces

Three semantic surfaces describe vertical depth: the page itself, raised solid panels, and the translucent header that floats over content as you scroll.

--color-body-bg
oklch(16.140% 0.0289 266.826)

The deep navy ground for every page. Sits behind the hero signal canvas and the floating colour blobs.

--color-surface-solid
oklch(18.020% 0.0325 266.625)

Opaque alternative to the glass surfaces. Used for inline form panels, the API demo body, and any block where translucency would clash with content underneath.

--color-header-solid-bg
oklch(16.140% 0.0289 266.826 / 0.95)

Site header background once a scroll threshold has passed. Same hue as the body, ninety-five-percent opaque so a faint hint of content shows through.

Text

Three named text colours cover the typographic hierarchy. Each is a semantic alias of a neutral step, so the ramp and the text tokens always read in lockstep.

Aa
--color-heading
oklch(96.826% 0.0069 247.896)

Headings and high-contrast UI labels. Aliases --color-grey-800.

Aa
--color-text
oklch(86.898% 0.0198 252.894)

Default body copy. Aliases --color-grey-600.

Aa
--color-text-muted
oklch(71.067% 0.0351 256.788)

Secondary copy: section intros, captions, dates, eyebrows in their muted variant. Aliases --color-grey-400.

Glass

Translucent panel tokens. Backgrounds are alpha-tinted versions of --color-grey-50; borders are alpha-tinted --color-grey-400. Always pair with backdrop-filter: blur(var(--glass-blur)) so the colour behind picks up texture. The chips below sit on a striped backdrop so the transparency reads.

--glass-bg
oklch(20.768% 0.0398 265.755 / 0.6)

Standard glass panel: glassmorphism cards, the active sidebar group on this very page.

--glass-bg-light
oklch(20.768% 0.0398 265.755 / 0.4)

Lighter glass for hover lifts and dense card grids where 60% would feel heavy.

--glass-border
oklch(71.067% 0.0351 256.788 / 0.12)

Resting border on every glass surface and on dashed dividers throughout the design system.

--glass-border-hover
oklch(71.067% 0.0351 256.788 / 0.22)

Hover and focus state for the same surfaces. Roughly twice the alpha — visible without going harsh.

Plus --glass-blur at 1rem — the partner value for every glass background. See Animations › Transitions for the duration tokens that animate the hover state on these surfaces.

Gradients

Two named gradients carry the brand. The static accent is the default headline highlight; the shimmer variant loops every four seconds across product-page heroes.

--gradient-accent 135° blue → green, each mixed 90% with grey-200

The default heading highlight. The 10% grey mix tames the pure brand hues so the gradient doesn't feel neon against deep navy.

--gradient-accent-shimmer 90° blue → green → blue (200% sized)

Pair with background-size: 200% 100% and a four-second shimmer animation. Respects prefers-reduced-motion.

See Typography › Headings for both gradients applied to the Highlight roles.

Effects

A small set of single-purpose colour tokens that don't fit the brand or neutral ramps but earn their keep across the site.

--color-grid-line
oklch(71.067% 0.0351 256.788 / 0.08)

Background graph paper on technical sections. Paired with --color-grid-line-light at 6% for secondary lines.

--color-shimmer
oklch(100% 0 none / 0.25)

The diagonal sweep across loading skeletons and the partner-logo carousel hover state.

--partner-item-bg
oklch(26.48% 0.01276 243.42)

The single panel background under each partner logo on the landing page. Sits between body and surface in lightness.

--benefits-card-bg
oklch(20.768% 0.0398 265.755 / 0.6)

Same value as --glass-bg, kept as a separate token because the benefits cards predate the glass system. Candidate for consolidation.

Surfaces

The tokens from Colour combine into five composite surfaces that cover every panel on the site. Each recipe is the layered effect a viewer perceives — the literal background plus any interior decorators (radial blobs, masked grids) and the body atmosphere showing through translucent layers. Members of a recipe differ only in details — blob position, hover behaviour, animation entry — so the underlying surface stays consistent. Animated overlays (scan-lines, rotating borders) are surface-agnostic and live in their own section.

A · Body atmosphere

--color-body-bg + fixed blob field
.background__gradient {
  background:
    radial-gradient(ellipse 50% 40% at 20% 20%,
      rgba(10, 165, 195, var(--bg-blue-1)) 0%,
      transparent 100%),
    radial-gradient(ellipse 40% 50% at 75% 15%,
      rgba(138, 203, 70, var(--bg-green-1)) 0%,
      transparent 100%),
    radial-gradient(ellipse 60% 35% at 50% 60%,
      rgba(10, 165, 195, var(--bg-blue-2)) 0%,
      transparent 100%),
    radial-gradient(ellipse 45% 45% at 80% 70%,
      rgba(138, 203, 70, var(--bg-green-2)) 0%,
      transparent 100%);
}

The dark navy ground every page sits on. A fixed .background layer paints four soft radial blobs — blue at top-left and centre, green at top-right and bottom-right — at 5–10% opacity behind all content. Every translucent surface below composes against this. Source: src/css/global/background.css.

The specimen on the left is a recreation, not the live element. In production each radial gradient is sized as a percentage of the viewport, so the ellipses span hundreds of pixels and fade gradually enough to feel atmospheric. At swatch scale the same gradients transition over far less distance, which makes the blobs read more saturated and crisper than the live ground. Opacities are also bumped (0.15 / 0.11 / 0.10 / 0.08 here vs 0.10 / 0.07 / 0.06 / 0.05 in production) so the blobs stay visible in the smaller frame.

  • Used by
  • body
  • .background

B · Standard glass

--glass-bg + blur(--glass-blur) + --glass-border

60% alpha grey-blue with a 1 rem backdrop blur. Body atmosphere reads through. Variants add a fade-in entry, hover lift, a top accent bar, or a faint icon watermark — the surface itself is identical.

  • Used by
  • .use-cases__panel--active
  • .contact-form-wrap
  • .team-card
  • .card-grid__card
  • .solutions__card
  • .comparison-table-wrap

C · Lighter glass with masked grid

--glass-bg-light + blur(12px) + grid + edge mask

40% alpha — more of the body atmosphere shows through than standard glass. The signature trait is a square grid painted in --color-grid-line-light on each cell’s ::before, sized at clamp(2rem, 2.5vw, 3rem), and clipped by an intersected double mask-image so the grid only reads in the central 50 %×50 % of every cell and fades to transparent at every edge. Used to communicate measurement / data density without competing with the numbers laid over it.

  • Used by
  • .stats-panel

D · Surface with interior blob field

dark surface + ::before two-blob radial overlay

A built-in warm glow: ::before paints two corner radials — one green, one blue — at 10–18% opacity. Members differ in blob position, opacity, and base surface. Most sit on standard glass (recipe B); .ca-perf sits on opaque --color-surface-solid (recipe E) and adds a 4 rem 12 % blue halo via box-shadow. .ca-process__card additionally tints its border green and adds an outer green halo.

  • Used by
  • .signal-split__card
  • .story__timeline
  • .ca-process__card
  • .ca-perf

E · Solid dark surface

--color-surface-solid

An opaque alternative to the glass surfaces — no translucency, no body atmosphere reads through. Used where the surface needs to assert itself over the page (CTA bands) or where an animated overlay sits on top and translucency would muddy it. .cta-banner is the bare consumer; .ca-perf uses the same base but adds the recipe-D blob field and an outer blue halo.

  • Used by
  • .cta-banner

Spacing

A 0.25 rem-based scale of twelve steps drives every gap, padding, and margin on the site. Skips at the top of the ramp (no --space-7, 9, 11, 13…) keep the choices small enough to be memorised — if a value isn't here, it's wrong.

The scale

The first six steps move in 0.25 rem increments for fine UI gaps; from --space-8 upward the gaps double in size to suit section padding and large layout rhythm. --space-2, --space-3, and --space-4 account for ~60 % of all uses across the production CSS.

--space-1 0.25 rem · 4 px
--space-2 0.5 rem · 8 px
--space-3 0.75 rem · 12 px
--space-4 1 rem · 16 px
--space-5 1.25 rem · 20 px
--space-6 1.5 rem · 24 px
--space-8 2 rem · 32 px
--space-102.5 rem · 40 px
--space-123 rem · 48 px
--space-164 rem · 64 px
--space-205 rem · 80 px
--space-246 rem · 96 px

Section rhythm

The .section utility wraps every major band of content. Vertical padding scales by viewport so sections breathe at desktop without dwarfing mobile content.

Mobile < 48 rem --space-16 4 rem · 64 px top & bottom
Tablet ≥ 48 rem --space-20 5 rem · 80 px top & bottom
Desktop ≥ 64 rem --space-24 6 rem · 96 px top & bottom

Source: src/css/global/layout.css. Anything that visually behaves as a section — the body of a landing band, a solution-page band, the contact form — should reach for .section rather than re-deriving these values.

Container

The .container utility caps the readable width and provides horizontal gutters that scale with the viewport. Maximum width is fixed at 80 rem; gutters track the section rhythm one step behind.

Mobile < 48 rem --space-4 1 rem · 16 px gutter
Tablet ≥ 48 rem --space-6 1.5 rem · 24 px gutter
Desktop ≥ 64 rem --space-8 2 rem · 32 px gutter
Max width all viewports 80 rem 1280 px content cap

A handful of consumers cap their inner column tighter than the global container — .blog-post__content and .articles__intro at 48 rem for prose, .about-team__intro at 44 rem — for reading comfort. Those are local overrides on top of the global container, not separate breakpoints.

Radii

Six radius tokens span from tight UI chips through pillowy surface cards. The smaller end of the scale is decisive about UI affordances — pills, code chips, copy buttons — while the larger end carries the soft, premium feel of the brand on cards and bands. Pick by role, not by size.

The scale

All six tokens shown at the same square size so the corner curvature reads at a glance. --radius-full is a sentinel value (9999 px) that produces a circle on a square or a pill on a wider element.

--radius-sm 0.25 rem · 4 px
--radius-md 0.5 rem · 8 px
--radius-lg 0.75 rem · 12 px
--radius-xl 1 rem · 16 px
--radius-2xl 1.5 rem · 24 px
--radius-full 9999 px (pill / circle)

Where they're used

Each token has a clear role in the system. The mid-scale tokens (lg, xl, 2xl) carry most of the surface chrome on the site; the rest are precise UI primitives.

  • --radius-sm Inline-code chips, recipe pills, copy buttons, blog tags — the smallest UI surfaces. Just enough rounding to feel deliberate.
  • --radius-md Code blocks (.ds-code), small inset panels, the design-system TOC sublink. A neutral mid-step that rarely appears on production cards.
  • --radius-lg The default button radius (.btn) and the default card-band radius — .cta-banner, .solutions__card, .surface-card samples in this very design system. The most-used corner on the site.
  • --radius-xl Form inputs (.contact-form__input), and the design-system specimen chrome itself (.ds-family, .ds-role, .ds-swatch). Soft enough to feel friendly without losing rectangularity.
  • --radius-2xl The hero radius for premium glass cards: .team-card, .contact-form-wrap, .final-cta__card, the about-page leadership portrait, the bid-enrichment / auto-tagging feature panels. Pillowy and brand-forward.
  • --radius-full Pills, badges, avatar masks, and the radial pulse rings around the final-CTA button. Use for anything whose shape is the message.

Shadows

Four neutral elevations and one branded glow, all built on pure black at varying opacity so they feel grounded against the dark navy ground rather than smudgy. Resting cards lift on hover with a shadow swap; primary buttons radiate the brand-blue glow on focus and hover. Note that this site is dark-mode only — shadows still read because the body atmosphere underneath is even darker than the surfaces above.

Elevation

Each chip below sits on the same body-coloured stage so the shadow's spread, opacity, and blur read as they do in production. The ramp is non-linear: md doubles sm, lg nearly triples it, xl doubles lg.

--shadow-sm 0 0.0625rem 0.125rem / 0.30 black
--shadow-md 0 0.25rem 0.375rem / 0.35 black
--shadow-lg 0 0.625rem 0.9375rem / 0.40 black
--shadow-xl 0 1.25rem 1.5625rem / 0.45 black
--shadow-glow 0 0 1.5rem / 0.35 brand blue

Where they're used

Shadows mark interaction state, not resting elevation. Cards rest flat (border + glass) and lift only on hover; the glow is reserved for the primary action.

  • --shadow-sm Single consumer: the API-demo header pill above the live demo. Rare elsewhere.
  • --shadow-md Hover lift on small interactive cards: .card-grid__card, the classification-API feature cells, the contextual-audiences panels, the about-page contact pill. Also stacks under --shadow-glow on focused contact-form inputs and bid-enrichment hover states.
  • --shadow-lg Hover lift on the larger glass cards — .team-card, the about-page leadership portrait, the bid-enrichment / auto-tagging feature panels, the achievements grid. The default "this card is being reached for" elevation.
  • --shadow-xl Defined but unused in production. Removal candidate — flagged for a future sync: commit.
  • --shadow-glow Brand-blue halo reserved for the primary action. Applied on hover to .btn--solid, .btn--outline, .btn--glass, the final-CTA button, and on focus to contact-form inputs (stacked with --shadow-md). Signals "this is the thing to click."

Borders

Borders carry edges, divisions, and emphasis on the site. The vocabulary is small — one default glass ring covers every translucent surface, a single hover variant takes over on focus, dashed dividers separate content inside cards, and a handful of accent treatments mark emphasis or branded panels. There is no border-width token: weight is picked by role (1 px for chrome, 2–3 px for accent and emphasis). Colour comes from the glass tokens or from color-mix on a brand hue.

The vocabulary

Each sample shows the border applied at the same size on a body-coloured stage. Roles cluster around three intents: edge (glass ring), division (dashed dividers), and emphasis (brand-tinted, accent-left, top-stripe).

Glass card
Glass border 1px solid var(--glass-border)

The default ring around every translucent or solid card on the site. 12 % alpha against grey-400 — just enough contrast to define an edge against the body atmosphere without competing with content.

Used by .team-card, .contact-form-wrap, .card-grid__card, .solutions__card, .bid-console, .cta-banner, every .ds-* specimen.

Hover state
Glass border — hover 1px solid var(--glass-border-hover)

~2× the alpha (22 %) of the resting border. The hover state for every glass card and form input. Visible without going harsh; never used at rest.

Used by .team-card:hover, .card-grid__card:hover, .solutions__card:hover, .api-demo-info__card:hover.

Body References
Dashed divider 1px dashed var(--glass-border)

Used as an internal divider inside a card, never as the outer edge. Communicates "soft grouping" rather than "hard boundary" — ideal for separating a footer from the body.

Used by .ds-role__refs (every specimen here), api-demo info card footers, bid-enrichment example panels, auto-tagging stat dividers.

74 ms Live
Brand ring — blue 1px solid color-mix(--color-blue 20–30%, transparent)

A blue-tinted ring for branded badges, status pills, and panels that read as "ours" without going full-saturation. ~20 % for soft panel edges, ~30 % for badge / pill rings. Pairs with a same-colour 6–15 % background fill.

Used by .bid-console__latency, .skip-link, hero kicker pills, .ca-process__brief panels.

Brand safe Match
Brand ring — green 1px solid color-mix(--color-green 20–40%, transparent)

The green companion to the blue ring. Used where a panel reads as "ready / live / matched" — deal IDs, success badges, the post-scan article state. Higher alpha (40 %) for explicit success, lower (20 %) for ambient.

Used by .signal-split__article.is-scanned, .ca-process__card.is-loaded, .deal-pipeline__deal-badge.

Great content was being systematically undervalued. The technology to fix that existed.

Pull-quote rule border-left: 3px solid var(--color-blue)

A thick left rule that marks pulled quotes inside long-form prose. Pairs with a soft blue-tinted background (10 % mix) and indented padding to give the quote weight without over-styling.

Used by .blog-post__content blockquote (every blog article), classification-API "definition" panels (2 px variant).

Do
Top accent stripe border-top: 3px solid <hue>

A thick top rule that marks a card's category at a glance — green for "do", muted for "don't". Always paired with a colour-matched heading inside the card. Reserved for places where category contrast is more important than chrome.

Used by .ds-rules__col--do (green) and .ds-rules__col--dont (muted) on Brand › Logo.

Featured solution Bid Enrichment
Animated gradient ring padding: 1px + conic-gradient(--angle, blue, green, blue)

Not a CSS border property at all — the card is its own 1 px ring of brand gradient, achieved with padding: 1px and a conic-gradient background. An inner panel on --color-surface-solid masks the centre, leaving only the 1 px outer rim visible. A registered @property angle plus a linear keyframe spins the gradient continuously. Three production variants of the same recipe differ only in trigger and cadence.

Used by .solutions__card--featured on the landing solutions grid (12 s, always-on, full ring), .final-cta__card on the landing final CTA (3 s, hover-only, full ring), .benefits__card on the landing benefits (4 s, hover-only, partial green arc with halo).

Rest Hover
Transparent placeholder 1px solid transparent

A no-op border at rest that gains colour on hover or focus. Reserved for elements where introducing a border later would shift layout — copy buttons, the swatch copy icon, the skip-link resting state. The width is rendered but invisible until state changes.

Used by .ds-swatch__copy (this design system), .skip-link resting state.